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On the web, sign up with an email and password or use Continue with Google. The mobile app also offers Apple sign-in on iOS. One account works on both the website and the app. If you sign up with a password, click the confirmation link WABA emails you. You can keep using the site while you wait, and a banner lets you resend the link. On mobile you can look around as a guest, but you need an account to save favorites, message people, and earn points.

On mobile, onboarding walks you through choosing your interests, sharing your location so nearby businesses appear first, and turning on notifications. Web onboarding also asks for your interests and your city, state, or zip code and saves them to your profile; finish the rest of your profile under Settings. A name and photo make your reviews and posts feel more personal. Set your privacy options once: profile visibility, who can message you, and what others can see.

The directory is the heart of WABA. Search by business name, category, city, or ZIP, or combine them, as in barber 30303. Tap a category chip to filter, and use Best match or Nearest to sort. The search box shows how it read your query, and you can change that. If nothing matches, one-tap suggestions help you widen the search. The map shows the same results, colour-coded by category group.

Found a place you love? Save it as a favorite so it's easy to find again, then leave a review to help the next person. Reviews are among the most valuable things you can add, and each one earns you rewards points. The most helpful reviews are honest and specific: what you ordered and how it went.

The Shop lists products from businesses across WABA. Items with a Buy button go through secure Stripe checkout. Services and rentals priced by quote use Message to book instead: you send the business a request and they reply in Messages. You can also message any claimed business directly from its page.

The Community area is where members connect. Follow people, join live audio Conversations, and meet business owners in real time. In a Conversation you start as a listener. Use Raise Hand, and the host can make you a speaker. Later, the Conversation archive keeps recaps of the sessions you attended.

Browse Events for meetups, showcases, and community gatherings, or look for upcoming events on the directory map. Most events are free RSVPs, and some sell tickets through secure checkout. Your bookings are under My Event Bookings (Events → My Bookings on mobile), where you can cancel if your plans change. After an event, confirm that you attended to earn points.

You've probably earned points already. Reviews, referrals, event attendance, and daily and weekly challenges all count. Track your balance and streak at Rewards → Points, and remember that points expire 12 months after you earn them (or after July 3, 2026 for points earned before then). Once you have at least 500 points, spend them in Redeem points on merch, gift cards, badges, and more.

Sign up with an email and password, or with Google. If your business listing already shows a contact email, sign up with that same address. Self-service claims only work when your account email matches the listing's email. That email also becomes your sign-in for the business dashboard. One account can own or help manage several businesses.

Go to /claim and search for your business. If it's listed, open the claim form, confirm your role, and enter the 10-character code emailed to you. The WABA team then reviews your claim, and approval makes you the owner. If your account email doesn't match the listing's email, use the Request a manual claim review link on the form. If your business isn't listed yet, use Apply to be listed on the same page or add it yourself. New listings are reviewed before they go live.

A complete listing is easier to find and more likely to be chosen. From Dashboard → My Listing, fill in your description, primary category and up to two more, logo and photo gallery, full address, social links, and hours for every day. Location matters most, because search is built around place and ZIP code. A missing city or ZIP can keep you out of nearby results. Changes reach the directory and map within moments.

Reviews are your public reputation. Read them, learn from them, and reply where it helps, using saved reply templates if you like. Customers can message your business directly, and you answer from Dashboard → Messages, where replies come from the business. A fast, friendly reply often turns someone browsing into a customer.

The dashboard is where you run your business on WABA. You'll find analytics on how people find your listing, your reviews and messages, events you're linked to, and team management if you add staff. Help tips on every page explain what each tool does. Spend ten minutes clicking through each section so you know what's there.

Every plan, including Free, can open a storefront. Under Dashboard → Selling & payouts, set up payouts and add a product, service, or rental. Priced products can be bought through Stripe checkout and appear in the WABA Shop. Quote-based services and rentals show Message to book and don't need payouts. WABA takes a platform fee on each sale, and the fee is lower on paid plans.

Dashboard → Plans & Billing compares the Free, Starter, Growth, and Scale plans and marks the one you're on. When you're ready for more reach, WABA also offers sponsorship placements, such as homepage banners, category sponsorships, and event sponsorships, arranged with the team at flat rates. The dashboard also has bookkeeping, connected integrations, and an AI assistant that only acts after you approve. Start with one tool and add more as each proves its worth.