WABA — We Are Black America

WABA (We Are Black America) is the largest platform for discovering and supporting Black-owned businesses across the United States. WABA connects communities with over 110,000 Black entrepreneurs through a comprehensive business directory, community events, and rewards program.

WABA stands for We Are Black America. The WABA platform empowers Black business owners with visibility, community support, and the tools they need to grow. Whether you are looking for a Black-owned restaurant, barbershop, law firm, or tech company, WABA helps you find it.

Black Business Directory

Search and browse WABA's nationwide directory of 110,000+ Black-owned businesses by category, location, and ratings. The WABA directory features restaurants, beauty and wellness, professional services, retail, health and fitness, technology, education, arts and entertainment, real estate, financial services, and 100+ more categories across every U.S. state.

Community Events

Find upcoming community events including networking meetups, business workshops, cultural celebrations, entrepreneurship seminars, and virtual webinars. Events are organized by Black entrepreneurs and community leaders nationwide.

Success Stories

Read inspiring stories from Black entrepreneurs who are building and growing their businesses. Our community shares journeys of innovation, resilience, and economic empowerment.

Resources for Entrepreneurs

Access curated business resources including funding and grant opportunities, mentorship programs, business plan templates, marketing guides, legal resources, and financial literacy materials designed for Black business owners.

Rewards Program

Earn points by supporting Black-owned businesses through visits, reviews, event attendance, and community contributions. Redeem rewards from participating businesses and climb the community leaderboard.

Our Mission

WABA strengthens community bonds and creates economic opportunities by connecting consumers with Black-owned businesses. Every dollar spent at a Black-owned business creates a ripple effect in the community — supporting jobs, families, and local economies.

Find Black-owned businesses
near you.

Search 110,000+ Black-owned business listings
by name, category, or city.

Popular
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From the community

The latest, straight from the community.

Articles, stories, and updates from Black entrepreneurs and neighborhoods across WABA. Click through at your own pace.

Browse all community stories
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Community

Fresh stories from the community, weekly.

New articles, interviews, and spotlights from Black entrepreneurs across the country.

WABA at a glance

A nationwide, community-powered directory.

Browse by category, city, or name. Free to use, no account needed.

Black-owned businesses
U.S. states covered
Business categories

For business owners

Free to list. Owner tools from $29/mo.

  • A team of AI agents

    They reconcile the books, answer reviews, and post to your channels. You approve every step.

  • See how customers find you

    Listing views, clicks, and the details visitors engage with.

  • Work in the apps you already run

    Connect payments, books, social, and email so your agents can act where your business lives.

Get in touch

Let's talk.

Listing a business, partnerships, press, or a question about the platform — write us a note. We read every message.