A platform for the communities that power Black America.
WABA (We Are Black America) is a directory and community platform for Black-owned businesses. It helps people discover, connect with, and support them. We build the tools that turn everyday support into lasting economic momentum.
Impact, at a glance.
We're building the most comprehensive view of Black-owned businesses in the United States.
- Black-owned businesses
- 110,000+
- U.S. states covered
- 50
- Business categories
- 100+
- Cost to list your business
- Free
Support Black entrepreneurship, one everyday decision at a time.
WABA connects consumers with Black-owned businesses in their communities. From restaurants to professional services, we're building an ecosystem that makes it simple, credible, and rewarding to support Black entrepreneurship.
We believe economic empowerment starts with visibility. When businesses are easy to find, their stories are easy to share, and their communities are easy to reach, the impact compounds — across discovery, connection, and the everyday economy.
A shared home for consumers and business owners.
Everything you need to find, follow, and grow with Black-owned businesses in one place.
Business directory
Search Black-owned businesses by category, location, and community signals.
Community events
Stay close to local meetups, networking, and gatherings that bring the ecosystem together in person.
Reviews & stories
Share and read authentic experiences that help fellow community members choose with confidence.
For business owners
List your business, manage your profile, and reach consumers who are actively searching for you.
The team behind WABA.
Experienced operators and community advocates building the home for Black-owned business.
Garrick Richardson
President & CEO
With 20+ years of finance, sales, and leadership expertise, his passion for community and market insight positions him to bridge the digital divide and foster Black entrepreneurial growth.
Garrick Richardson on LinkedIn
Zachary Jackson
CTO/CPO
Operational leader with over a decade of experience supporting Black businesses and 6+ years in technology. Combines strategic planning, process optimization, and data-driven decision-making to scale operations, streamline workflows, and deliver measurable impact across programs and partnerships.
Zachary Jackson on LinkedIn
Jermaine Cobbs
COO, CFO & Treasurer
With over 20 years of IT leadership experience from organizations including Meta (Facebook), Invesco, Coca-Cola and Lucidworks, Mr. Cobbs combines operational discipline with entrepreneurial vision to drive WABA's mission forward. In addition, he is an entrepreneur and founder of Greg's Brew, a specialty African coffee brand, Cobhat, a multifaceted consulting firm, and sits on the board of The Mooring Foundation, an Atlanta nonprofit focused on economic stability for families.
Victoria Bennett
Chief Growth Officer
Customer operations and business strategy leader with 15+ years of experience helping organizations scale across fintech, SaaS, and technology. Her experience spans leadership roles at Stripe, Figure Markets, Robinhood, and entrepreneurial ventures focused on business growth and community impact. Brings expertise in building strategic partnerships, developing high performing teams, and creating operational systems that strengthen businesses and the communities they serve. Focused on connecting entrepreneurs, organizations, and strategic partners to help build a thriving Digital Black Wall Street.
Victoria Bennett on LinkedIn
Keyshawn "Key" Rollins
Director of Digital Engagement
AI automation and workflow strategy leader with a background in building scalable systems for content and audience engagement. His approach is shaped by a personal connection to Wilmot, Arkansas, where family history taught him how easily Black stories get erased — driving his focus on using automation not to replace storytelling, but to help WABA scale it and make sure more of that history reaches more people.
Keyshawn "Key" Rollins on LinkedIn
Joe Jaques
Treasurer & Founding Leader
We honor the memory of Joe Jaques, a seasoned executive whose 20+ years of leadership in global corporate banking and treasury, and whose belief in mission-driven ventures and technology, helped lay the foundation for WABA. His vision, generosity, and commitment to Black economic empowerment continue to guide everything we build.
Forever part of the WABA family.
Find your way in.
WABA is a few connected surfaces. Pick the door that fits why you're here.
Community hub
Meet members, follow stories, and stay close to events and news from across the network.
Browse the directory
Search 110,000+ Black-owned business listings by category, city, or neighborhood.
For business owners
What we're building for owners — claim your listing, see analytics, run rewards.
Rewards & member perks
Earn points for supporting Black-owned business and unlock redemptions across the network.
Members get the deeper layer.
Browsing the directory is open to everyone. Signing up unlocks the parts where the community actually happens.
Earn points and unlock rewards
Points for reviews, visits, events, and referrals — redeem with participating Black-owned businesses across the network.
Connect with real members
Direct messages, friends, and audio rooms with the entrepreneurs, organizers, and neighbors building this with you.
RSVP and host meetups
Proximity rooms put you in your city's gatherings — networking, workshops, celebrations — and let you host your own.
Personalized discovery
Save favorites, follow businesses you love, and get recommendations tuned to your neighborhoods and interests.
Shape the platform
Members get early access to new features and a real voice in what we ship next. The community sets the roadmap.
Every choice is an investment.
Be part of a growing community that believes in the power of Black entrepreneurship. Lasting impact, one everyday choice at a time.