Community insight · A few honest questions

Help us build something that actually serves our people.

Community Insight is a short survey about how you find and support Black-owned businesses. We’re not looking for “perfect answers” — we’re looking for real experiences and honest insight so we can build something that actually serves our people in a meaningful and lasting way.

Takes about 5 minutes. You can skip any question. Leaving your name and email is optional.

The last time you intentionally tried to support a Black-owned business, how did you find it?
When looking for Black-owned restaurants, services, events, or businesses, what do you normally use first? (Google, Instagram, word of mouth, Facebook groups, etc.)
Have you ever wanted to support a Black-owned business or event but struggled to find one or eventually gave up?
What currently makes you feel most connected to the Black community in your city?
Are there organizations, churches, fraternities/sororities, alumni groups, or social circles you rely on for recommendations and community information?
What would make a platform or app feel genuinely useful and trustworthy to you versus just “another directory”?
What would immediately make you stop using an app or platform like that?
If there was one thing missing right now in how Black communities, organizations, and businesses stay connected digitally, what would it be?

Optional · stay in the loop

Leave your name and email if you’d like us to follow up — fully optional. Anonymous responses are just as welcome.

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We’ll only contact you if you leave your email. Your responses are stored privately and reviewed by the WABA team.