WABA for Business is a set of tools for Black-owned business owners. It gives them a team of AI agents that reconcile the books, answer reviews, post to social channels, and keep their listing current across 429 connected apps. Owners approve every step, read discovery analytics, and claim their listing for free.

Your business.
Your AI team.

Your books, replies, and posts—prepared. You approve what happens next.

Free to claim. Built to grow.See plans

Less busywork. More business.

Ask your team. Review the Task. Approve the work.

Product preview
Ujima reviewing a listing with completed steps

Swipe the preview to explore the workspace.

429 live integrations · 177 apps your agents can act in

110,000+ Black-owned businesses listed across all 50 states.

100+ categoriesFree to list

Example requests. Every action starts with your approval.

Your agents

Propose, then you approve.

Keep the listing current

Update hours and photos with help from your listing keeper.

You

Update Saturday hours to 10–4.

Listing keeperagent

Your new hours are ready to review in My Listing.

Connected apps

The apps you use. Working together.

429 apps you can connect from your dashboard. Once connected, agents can take action in 177 of them, with your approval. Tap any app to connect it.

All categories · 96 shown

484 integrations · 429 live · 55 coming soon

96 shown with brand marks

Connect your apps

How claiming works

Three steps, no surprises.

  1. 01

    Find your business

    Search the WABA directory by name or city. We already list 110,000+ Black-owned businesses across the U.S.

  2. 02

    Verify ownership

    We confirm you're the owner with a quick verification step — phone, email on file, or a short document.

  3. 03

    Take it from there

    Edit your profile, refresh photos, respond to reviews, and shape how customers find you.

Open the claim form

The first screen of /claim — find your listing, then verify.

Claim your listing search screen
Pricing

Plans that stay honest.

List for free. Pay only when the owner tools earn their keep — the same matrix we enforce in the product.

Free

A findable listing, a photo gallery, and a storefront on WABA. No card required.

$0/ month

Claim your listing

StarterRecommended

The owner dashboard, analytics, and a lower fee on every sale.

$29/ month

Start Starter

Growth

Featured placement, full analytics, and a concierge when you need one.

$79/ month

Start Growth

Scale

Full directory benefits, unlimited agents and tools, and priority execution.

$199/ month

Start Scale

Already claimed? Open Plans & Billing to upgrade the workspace you already run.

Payments are processed by Stripe. Paid plans renew automatically until you cancel. Cancel anytime from your billing settings: your plan stays active until the end of the billing period, then goes back to Free. We don't give prorated refunds for unused time. Billing terms

Owner data and approvals

Your data

You stay the source of truth.

Public listing fields are findable. Analytics, connections, and drafts stay on the workspace you control. Agents cannot publish, send, or write externally without approval.

  • Read listing
  • Draft review replies
  • Schedule posts
  • Import books
Who can see owner dataAllow-list
  • Directory listingPublic
  • Reviews you publishPublic
  • Discovery analyticsOwners
  • External writesApproval

FAQ

Questions owners actually ask.

Ready when you are.

Claim the listing we already have — or apply if you are new to the directory.