WABA — We Are Black America
WABA (We Are Black America) is the largest platform for discovering and supporting Black-owned businesses across the United States. WABA connects communities with over 110,000 Black entrepreneurs through a comprehensive business directory, community events, and rewards program.
WABA stands for We Are Black America. The WABA platform empowers Black business owners with visibility, community support, and the tools they need to grow. Whether you are looking for a Black-owned restaurant, barbershop, law firm, or tech company, WABA helps you find it.
Black Business Directory
Search and browse WABA's nationwide directory of 110,000+ Black-owned businesses by category, location, and ratings. The WABA directory features restaurants, beauty and wellness, professional services, retail, health and fitness, technology, education, arts and entertainment, real estate, financial services, and 100+ more categories across every U.S. state.
Community Events
Find upcoming community events including networking meetups, business workshops, cultural celebrations, entrepreneurship seminars, and virtual webinars. Events are organized by Black entrepreneurs and community leaders nationwide.
Success Stories
Read inspiring stories from Black entrepreneurs who are building and growing their businesses. Our community shares journeys of innovation, resilience, and economic empowerment.
Resources for Entrepreneurs
Access curated business resources including funding and grant opportunities, mentorship programs, business plan templates, marketing guides, legal resources, and financial literacy materials designed for Black business owners.
Rewards Program
Earn points by supporting Black-owned businesses through visits, reviews, event attendance, and community contributions. Redeem rewards from participating businesses and climb the community leaderboard.
Our Mission
WABA strengthens community bonds and creates economic opportunities by connecting consumers with Black-owned businesses. Every dollar spent at a Black-owned business creates a ripple effect in the community — supporting jobs, families, and local economies.
Find Black-owned businesses
near you.
Search 110,000+ Black-owned business listings
by name, category, or city.
Own a business? Customers search for your category every day. Make sure they find you — and let AI agents handle the admin while you approve every step. List your business
- Black-owned businesses
- 110,000+
- U.S. states covered
- 50
- Business categories
- 100+
Black business directory
Black-owned businesses by city
A nationwide, community-powered directory.
Browse by category, city, or name. Free to use, no account needed.
- Black-owned businesses
- U.S. states covered
- Business categories
For business owners
Free to list. Owner tools from $29/mo.
A team of AI agents
They reconcile the books, answer reviews, and post to your channels. You approve every step.
See how customers find you
Listing views, clicks, and the details visitors engage with.
Work in the apps you already run
Connect payments, books, social, and email so your agents can act where your business lives.
Listings are for Black-owned businesses. Anyone can browse, shop, and earn rewards.
The team behind WABA.
Garrick Richardson
President & CEO
Zachary Jackson
CTO/CPO
Jermaine Cobbs
COO, CFO & Treasurer
Victoria Bennett
Chief Growth Officer
Keyshawn "Key" Rollins
Director of Digital Engagement
Common questions
What is WABA?
WABA (We Are Black America) is a platform dedicated to empowering Black-owned businesses through technology and community connection. It provides a searchable business directory, community events, success stories, entrepreneur resources, and a rewards program.
How do I find a Black-owned business near me?
Visit the WABA Business Directory at weareblackamerica.com/directory and search by location, category, or business name. You can also use the interactive map to explore nearby businesses.
How can I list my business on WABA?
Sign up at weareblackamerica.com/sign-up and create a business profile. After verification, your business will appear in the directory for the community to discover.
Is WABA free to use?
Yes. Browsing the business directory, reading success stories, and discovering community events is completely free. Business owners can also create listings at no cost.
What types of businesses are listed on WABA?
WABA features Black-owned businesses across all categories including restaurants, beauty and wellness, professional services, retail, health and fitness, technology, education, arts and entertainment, real estate, financial services, and many more.
How does the WABA rewards program work?
Members earn points by supporting Black-owned businesses through visits and reviews, attending community events, and contributing stories or referrals. Points can be redeemed for rewards from participating businesses.
How do you verify a business is Black-owned?
Our team reviews every application to be listed and every ownership claim, so a listing only goes to the person who runs it. That check confirms who manages the listing; it is not a Black-ownership certification.
We do not sell your personal information. Paid plans are billed through Stripe, and we never store your full card number. Privacy policy
Let's talk.
This form is how you reach the WABA team: listing a business, partnerships, press, or a question about the platform. We read every message.