WABA vs BuyBlack.org
This page is a side-by-side look at WABA and BuyBlack.org. Every row comes from each site's own public pages, as of October 17, 2026.
| Topic | WABA | BuyBlack.org |
|---|---|---|
| How Black ownership is checked | Our team reviews every listing application and ownership claim. That confirms who manages a listing; it is not a Black-ownership certification.Source | Says listings are verified through its own process; the process itself is not described publicly.Source |
| Listing price | FreeSource | Free (Connected Member tier)Source |
| Owner tools and price | AI agents that keep the books, answer reviews, and post to your channels, with you approving every step. Plans: Starter $29/mo, Growth $79/mo, Scale $199/mo.Source | Committed Member, $97/year: promotion, a visibility scorecard, and member perks. Paid placement and marketplace add-ons; prices not listed.Source |
| For shoppers | Directory search by name, category, or city; a shop for products and services; rewards for reviews, events, and referrals.Source | Directory, city guides, shop, news, events, jobs, and an AI assistant.Source |
| Stated size | 110,000+ Black-owned business listingsSource | 110,000+ Black-owned businesses across the U.S.Source |
| Apps | Web, iOS, and AndroidSource | Web. Its app page says the app is no longer available.Source |
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